TELLY — Nextgen Multiscreen Smart TV
Telly is a revolutionary smart TV product that redefines what a television can be. With its double screen, future-proofed sensors, and OTA updates, Telly envisioned becoming the hub of the reinvented living room.
Automated content recognition tools
CTV Integrations
Real-time hyper-targeting ads
Client
Telly
Date
Since 2022
Role
Development partner
Website
Telly is a revolutionary smart TV product that redefines what a television can be. With its double screen, future-proofed sensors, and OTA updates, Telly envisioned becoming the hub of the reinvented living room.
This and many other next-gen features make this product beyond just smart: integrated voice assistant, interactive fitness studio, video calling, and more.
The company was looking to scale their engineering team fast yet at a high level of quality to meet the ambitious goals of their tough product development roadmap. Telly was ready to extend their in-house development team with external specialists who matched the rare tech stack requirements. Here, we came in as a partner that took over the team expansion and management.
Initially, Telly requested a team of 10 senior specialists with various skills and tech stacks. They wanted to fill a senior cross-functional team working with AWS, Node.js, C++, Automation QA, and React Native.
Our Time to Fill was 35 days, while the industry’s average is 52 days. As this team took on the project, we moved into the second part of the hiring process, which focused on expansion in the LATAM region.
Telly wanted to build 24/7 engineering coverage thanks to specialists from both hemispheres. With a new hiring strategy, Brightgrove recruited engineers from Latin America.
This helped Telly achieve the goal of round-the-clock coverage, bringing significant flexibility and increasing the overall efficiency of the development process.
One of the team’s main tasks was creating Telly’s mobile application. We crafted and deployed an app that seamlessly integrated with the existing product ecosystem, allowing users to access the platform on their mobile devices effortlessly.
Then, we worked on the defining feature of Telly—the real-time hyper-targeting ad technology. Our devs incorporated algorithms to enable personalized ad delivery tailored to users’ preferences and behaviors. This feature is accompanied by an analytical solution facilitating data-driven decision-making.
The tool provides valuable insights from user interactions and system data, enhancing customer satisfaction and guiding future product development efforts.
The team also introduced more nice perks and features like video call capability. Behind the scenes, we implemented a QA automation framework for the mobile app and a new one covering most aspects of TV testing.
Our team also set up a high-load AWS infrastructure, planned its scaling, and designed and implemented a complex, scalable microservice architecture. There are our specialists in all Telly teams, which makes our collaboration transparent and flexible. The team is continuously growing as Brightgrove is helping Telly hire industry experts worldwide. Now, we are building a data engineering team inside Telly, which is a new chapter in the company’s development and our cooperation.
2022
Our partnership has begun! We're rapidly establishing the team, have already improved project management engagement within a few months, and contributed to preparations for CES 2023
2023
Our team at Telly keeps growing as we have become the client’s core development partner because of our transparent approach and mature recruitment methodology.
Now Telly is going live all over the US. This growth means a need for more functionality, new technical solutions, and subsequently new people, which we’re working on.