Pluto TV by Paramount

Pluto TV is a cutting-edge free ad-supported online television service from California. An exclusive TV service provider portal runs seamlessly using web and mobile apps, multiple connected TV streaming devices, and smart televisions.

OTT platform development

Microservices

Ad Technology Implementation

Client

Pluto TV

Date

Since 2017

Role

Development partner

Website

Customer’s Case

Customer’s Case

Customer’s Case

Pluto TV is a cutting-edge free ad-supported online television service from California. An exclusive TV service provider portal runs seamlessly using web and mobile apps, multiple connected TV streaming devices, and smart televisions.

Pluto wanted to expand their presence on a global market and across smart TV devices. To do so, they had to reach a new level of software quality.

They were ready to extend an in-house software development capacity with an external team. But they had previous bad experience with offshore partners. We were confident that we can change their mind about how dedicated a dedicated team can really be.

Assembling the team

Assembling the team

Assembling the team

Pluto requested 10 senior team members with a particular skill set. Their request took place during December holiday season—not an easy time to hire, we have to say. We’ve come up with a compromise:

In one month, we set up a dedicated team of 4 top-level specialists. Our time to fill was 31 days when average time to fill in our industry equals 52 days.

While the hired specialists were dealing with urgent tasks from Pluto, we found 6 more requested experts. All 10 positions were closed in 2 months.

In a year, the team grew up to 23 engineers. Even though the client and our developers were in different time zones, we’ve built an Agile workflow that integrated our team with Pluto completely. We agreed on a schedule suitable for both the client and the dedicated team. And to make the most of our time, we keep things real and keep all communications as constructive as possible.

Taking Pluto’s software to the next level

Taking Pluto’s software to the next level

Taking Pluto’s software to the next level

There are 3 Architects among hired experts, so the team can not only complete the necessary tasks but also take part in strategic planning. Their expertise allows to suggest the best technical solutions and see possible problems before they come.

During the 1st year this team accomplished a range of important tasks:

Optimized, stabilized and advanced Pluto’s software, making it more user-friendly, smoother, faster, and highly competitive on the market

Fragmented the Monolithic architecture into Microservices. This solution made Pluto’s software more stable and easily scalable, made possible much needed integration of other technologies

Integrated Pluto’s software with Viacom’s back end to enforce the fast and consistent data exchange between Pluto and Viacom’s services and optimize the clusters’ organizational pattern

Integrated Bootstrap API, improved energy-saving functionality, and implemented the ‘Video On Demand’ feature in Android and iOS apps

Developed an AdTech internal analytical tool to track user engagement stats, target audience behavior, and time spent metrics.

Integrated Pluto’s software with Viacom’s back end to enforce the fast and consistent data exchange between Pluto and Viacom’s services and optimize the clusters’ organizational pattern

Optimized, stabilized and advanced Pluto’s software, making it more user-friendly, smoother, faster, and highly competitive on the market

Fragmented the Monolithic architecture into Microservices. This solution made Pluto’s software more stable and easily scalable, made possible much needed integration of other technologies

Integrated Pluto’s software with Viacom’s back end to enforce the fast and consistent data exchange between Pluto and Viacom’s services and optimize the clusters’ organizational pattern

Integrated Bootstrap API, improved energy-saving functionality, and implemented the ‘Video On Demand’ feature in Android and iOS apps

Developed an AdTech internal analytical tool to track user engagement stats, target audience behavior, and time spent metrics

Integrated Pluto’s software with Viacom’s back end to enforce the fast and consistent data exchange between Pluto and Viacom’s services and optimize the clusters’ organizational pattern

Optimized, stabilized and advanced Pluto’s software, making it more user-friendly, smoother, faster, and highly competitive on the market

Fragmented the Monolithic architecture into Microservices. This solution made Pluto’s software more stable and easily scalable, made possible much needed integration of other technologies

Integrated Pluto’s software with Viacom’s back end to enforce the fast and consistent data exchange between Pluto and Viacom’s services and optimize the clusters’ organizational pattern

Integrated Bootstrap API, improved energy-saving functionality, and implemented the ‘Video On Demand’ feature in Android and iOS apps

Developed an AdTech internal analytical tool to track user engagement stats, target audience behavior, and time spent metrics

Integrated Pluto’s software with Viacom’s back end to enforce the fast and consistent data exchange between Pluto and Viacom’s services and optimize the clusters’ organizational pattern

Our Cooperation Timeline

Our Cooperation Timeline

Our Cooperation Timeline

2017

In 2017, we kicked off our journey with Pluto.tv by bringing on board top-notch engineers to kickstart our development teams and lay the groundwork for Pluto.tv's bright future

2018

By 2018, our team had expanded to 15 members, with Brightgrove pushing the envelope in product development to enhance the user experience of Pluto.tv's mobile applications. In this phase, we also welcomed QA experts to the team, ensuring our innovations and expanded offerings consistently met top-quality standards for a flawless user experience

2019

2019 was a big year with Pluto.tv joining the Viacom family, marking a year of solid growth and strengthening our partnership. Our team expanded to 25, diving into AdTech and developing new product solutions

2020

In 2020, our team increased to 30, stepping up our game in Engineering Management, cloud advancements, and boosting our product testing to ensure top-notch quality.

2021

2021 witnessed our expansion into multiple international locations, finding the right talent to add another 10 members to our crew and diving deep into Agile process management to keep us nimble and efficient.

2022

2022 brought our Latin American expansion, growing our team to 60 and establishing Brightgrove as a key tech partner for Paramount, excelling in AdTech, app development, QA, and more.

2023

2023 was a milestone year with Pluto.tv and Viacom becoming part of Paramount. Despite the market's ups and downs, we stood strong, growing our team to over 70 and pushing further into DevOps and engineering to ensure we’re at the top of our game.

Results We Delivered

Results We Delivered

Results We Delivered

International desktop, iOS and Android Pluto apps we launched became top-rated on the market

The number of monthly active users increased to 12M

Customer’s revenue increased 3x by the end of 2018

Thanks to new functionality Pluto TV was integrated to Amazon Fire TV, Apple TV, Android TV, Google Chromecast and Roku TV devices

Specific ‘fragmentation of content’ pattern on the back-end part enabled region-specific targeting and statistic gathering

Our recruiters reduced Pluto’s expenses related to taxes, recruiting, hiring, retention and HR management. And our legal team ensured the safety of client’s intellectual property: the rights were assigned directly to the customer and each team member signed the confidentiality agreement. We made everything in our power to secure our client’s assets

International desktop, iOS and Android Pluto apps we launched became top-rated on the market

The number of monthly active users increased to 12M

Customer’s revenue increased 3x by the end of 2018

Thanks to new functionality Pluto TV was integrated to Amazon Fire TV, Apple TV, Android TV, Google Chromecast and Roku TV devices

Specific ‘fragmentation of content’ pattern on the back-end part enabled region-specific targeting and statistic gathering

International desktop, iOS and Android Pluto apps we launched became top-rated on the market

The number of monthly active users increased to 12M

Customer’s revenue increased 3x by the end of 2018

Thanks to new functionality Pluto TV was integrated to Amazon Fire TV, Apple TV, Android TV, Google Chromecast and Roku TV devices

Specific ‘fragmentation of content’ pattern on the back-end part enabled region-specific targeting and statistic gathering

What’s going on now

Pluto hired us with a couple of other teams from all over the world. Eventually we became their core development team—because of our transparent approach, mature recruitment methodology and, we’d like to believe, our bright communication.

Now Pluto is expanding into the European market and constantly gains new partners. These changes require more functionality, adaptation to new devices, smart architecture solutions, working with Big Data.

We are now the biggest delivery center for Pluto. Our team now consists of 53 experts. In 2020 we hired 14 people and are now working on closing 5 more positions. Our common future looks bright and busy :)

What’s going on now

Pluto hired us with a couple of other teams from all over the world. Eventually we became their core development team—because of our transparent approach, mature recruitment methodology and, we’d like to believe, our bright communication.

Now Pluto is expanding into the European market and constantly gains new partners. These changes require more functionality, adaptation to new devices, smart architecture solutions, working with Big Data.

We are now the biggest delivery center for Pluto. Our team now consists of 53 experts. In 2020 we hired 14 people and are now working on closing 5 more positions. Our common future looks bright and busy :)

Brightstreaming is a division of Brightgrove, guiding companies and developing OTT video streaming solutions

© 2024 Brightgrove. All rights reserved.

Brightstreaming is a division of Brightgrove, guiding companies and developing OTT video streaming solutions

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© 2024 Brightgrove. All rights reserved.

Brightstreaming is a division of Brightgrove, guiding companies and developing OTT video streaming solutions

© 2024 Brightgrove. All rights reserved.